the condition or fact of being rapidly spread or popularized by means of people communicating with each other, especially through the internet: We’re looking for ways to increase the virality of our web content.
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I also think about the power of virality to transport something outside of the somewhat limited world of journalism and those who consume it to much farther reaching audiences.
Vine, if you recall, was the popular short-form video app that Twitter acquired, grew really well for a while as it saw it gain some entertaining virality, but then shut down to focus more attention on — yep — Periscope.
Without all of that, popular TikTokers have been unable to regain their virality or revenue on these other platforms.
Image via MSCHFImage via MSCHFLike everything else MSCHF does, the app is designed with virality in mind.
Social-media companies can, in some cases, control the virality of the hacked material being spread.
A successful trend-maker might be able to steer a conversation, but virality remains extremely difficult to predict.
Instead, they saw music videos as a launch pad for a whole new artistic movement: virality.