differential treatment based on skin color, especially favoritism toward those with a lighter skin tone and mistreatment or exclusion of those with a darker skin tone, typically among those of the same racial group or ethnicity.
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These prejudices have been part of the social and media landscape for a long time, but the advent of digital images and Photoshop created new ways for colorism to manifest.
Adawe is the founder and executive director of Beautywell, a Minnesota-based nonprofit aimed at combating colorism and skin-lightening practices.
In the US, people across many races experience colorism as it is prejudice rooted primarily in complexion rather race.
Seema Hari is confronting colorism in India’s modeling industry with full force as an ambassador for the advocacy campaign Dark Is Beautiful, a social media presence and as a writer.
Defenders of the United States pointed to colorism and caste in India.