activewear

In its announcement of the deal, Levi’s said the purchase allows it to diversify its business and break into the thriving activewear market.

Target’s focus on building its private-label brands, including designer dress collection and activewear line All in Motion, is paying off, with sales from the business rising 36 percent in the first quarter, their best growth so far.

Simone Biles, the dominant star of women’s gymnastics, is ditching Nike for a deal with Gap’s Athleta activewear brand.

Set Active, an activewear brand, also used Clubhouse earlier this year, to host rooms to offer consumers an inside look at the brand.

Lululemon could potentially surpass Nike as the top women’s activewear brand in the US this year, according to an estimate from research firm NPD Group.

Set to hit shelves in November, Katrantzou's collection will feature activewear and footwear.